Mobile computers are spreading
faster than any other consumer technology in history. As the mobile advertising business continues to grow, it is becoming more important to differentiate mobile revenues from other interactive revenue streams.
Importance of Mobile
As more and more consumers adopt smartphones, mobile strategies are becoming increasingly important for many Companies. The mobile channel gives Companies and Brands the potential to engage with customers in real-time, by location and with profile information. To engage with customers effectively businesses need to collect data profiles on customers that allow easy opt-in and opt-out and also allow the consumer to choose what data about them is shared and also what information they receive. Retailers are embracing m-commerce. For example France’s Groupe Casino employs near-field communication (NFC) tags on shelves to help visually impaired customers download product information to their phones
Companies need to identify and optimize their customer’s path to engagement and purchasing, to ensure their app comes out on top in mobile commerce. To be successful in mobile, Companies need to understand the benefits that stem from the multitude of strategies out there. By assessing targeted audience, identifying their objectives with a clear strategy, enterprises can achieve ROI from mobile. We a mobile advertising agency in London believe more and more advertiser spending will shift to mobile over time, as consumer usage continues to increase and targeting technology improves.
Some Stats
Research shows on Average:
- 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult (Source: Keynote) .
- 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. (Source: MarginMedia).
- More than 9 out of 10 respondents (95%) agreed with the statement that “good user experience just makes sense.” (Source: Econsultancy).
- 45% of email opens occurred on mobile, 36% on desktop and 19% in a webmail client. – Adestra “Top 10 email clients” (March 2015).
- More email is read on Mobile than on desktop email clients. Stats say 48% of email is now opened on a mobile device Litmus –”Email Analytics” (Jan 2015).
Conclusion
Today’s mobile shoppers are solidifying their app preferences and your mobile communications must be strategic and personalized to win their allegiance. The mobile Internet is creating entirely new businesses as well as transforming traditional companies. Mobile has only begun to touch the surface of multiple industries that have an enormous impact on GDP. In future more and more wearable devices will monitor data related to consumers’ health and well-being.
