SEO is essential for your Marketing campaign
Search Engine Optimization (SEO) as it is commonly known is essentially a sustainable digital marketing campaign that can help you get qualified leads. SEO is a crucial component in your digital marketing toolkit, as it brings Brand visibility and targeted traffic to your site resulting in higher return on investment. In addition it can help you understand your customer’s behavioural pattern. For your campaign to deliver results, it is imperative that you hire a SEO partner who truly understands the subject and knows how to implement the right strategy that suits your Business/Brand identity in the ever dynamic world of Internet. SEO is no magic wand that can get you better Google search engine ranking overnight but it is a process that takes time. Therefore, beware of Agencies that pitch you for quick results.
Page ranking and search results – Interesting facts
Bloomberg research suggests that 2.3 million searches are done on Google every minute of the day making this search engine most popular. 71.33% of people click on results shown on page one of Google, while page two and three get merely 5.59% of the overall clicks. Not that being on page one will get business leads, but it is further restricted to the first five results that account for nearly 70% of the clicks. In addition the number one search result get nearly 32% click and the 5th result gets barely 5% clicks. Therefore, it is simple to figure out that you need to be on page one of search results and appear in the top three to attract your targeted traffic.
Fundamental rules to remember when seeking your SEO partner
- Deep understanding of Google Algorithms – Your SEO Partner needs to truly excel in this area. Awareness of latest Google updates is mandatory. On-line developments occur at a rapid pace and only a professional firm can guide you through the correct process
- Experience in content marketing – Quality content generates quality leads. Your SEO partner needs to acknowledge the importance of content. Therefore, the company should have quality copywriters who can write authentic content for you.
- Keeping you informed – A good SEO partner will allocate a dedicated account manager for you to provide you with regular updates and real time analytics. This will help you understand the progress of your SEO campaign.
- Range of related services – You need a partner that is well versed in other tools and activities beside SEO. A digital marketing agency that can assist you with having a responsive site, social media marketing, mobile advertising, re-marketing to name a few services will help your campaigns achieve far more cohesive and effective results.
- SEO is a medium to long term process - Beware of hiring an Agency that make shallow promises such as claiming to get you the number 1 spot on Google in the first month
- Quality link building - Choose a supplier who do not promote bulk or spam link building rather who focus on quality link building.
- Visitor experience – Prefer a supplier that will focus on your overall visitor experience than merely on your web rankings.
- Online reputation – Focus on a supplier who maintains and uplifts your online reputation than not caring about it at all.
Conclusion
We a SEO Company in London believe that SEO is a medium to long term process and is essential to attract targeted audience to your site. In simple words, it is like going to the gym as one day of training, will not show any visible affects. But the results will only be visible if you are determined and consistent. In a similar way your SEO campaign can only be successful when you have the right partner having the above skills.
