Put across your ad to your targeted audience via “Pay-per click”
Marketers have always been trying to find smart ways to target and segment their target audience so as to achieve maximum Brand awareness resulting in increased return on investment. PPC ads offer a unique way to put across your products/services to customers who are actively seeking for it.
Choosing your PPC partner - the fundamentals
We a PPC Management Agency in London believe that choosing a reliable PPC partner requires careful research, as you need to determine how best this supplier meets your requirements. The two major platforms for PPC Campaigns include Google AdWords & Yahoo Bing Network. According to Bloomberg Google AdWords by far is the most popular PPC platform, handling two-thirds of all search queries (U.S search volume) compared with one third by Yahoo Bing Network.
Online advertisers can be characterised into the following six categories.
- Shopping & Classified
- Financial Services
- Travel
- Education
- Computer & Internet
- Business to Business
Your PPC partner needs to consider which out of the two platforms is more suitable and competitive for you Business sector to increase your conversion rate. Secondly, they need to understand how the two platforms compare on Click-through-rate (CTR) and Cost per click (CPC) ratios.
Google is a clear winner when it comes to shopping & classified category. However, there are some case studies in the financial services sector that suggest higher results for ad impressions in YBN than Google AdWords. It is worth noting that there is significantly less competition on YBN than on Google AdWords, thereby offering lower CPCs and CPMs with less competition for your Ad position. This can offer a lucrative opportunity for advertisers seeking to maximise their search results. On the other hand there are some case studies that show Google has generated better results for Advertisers. A gradual shift in buying habits of PPC campaigns over time will confirm which platform offers a better ROI.
Display or content network is list of websites that can be categorized for further segment to place you ad on the appropriate platform. This enables you to place your Ad by targeting affinity baskets. For example, if you are placing an Ad for an upcoming concert and you wish to target youth, then the ad can be placed in affinity section such as music, adventures, nightclubs, events, celebrities, etc. All websites that will fall under this category will have your ad placed. Display ads ensure that your ad placement aligns in the most suitable platform and is targeted to your audience.
Conclusion
We provide PPC management services in London. A structured PPC campaign is imperative to increase your revenues. Your PPC partner needs to make smart decisions when allocating budgets for Google AdWords and/or Yahoo Bing Network. PPC Campaigns should result into a higher Click-through-rate, get you visibility and on an early search engine results page (SERP). Ads need to be created with enriched content so that a visitor is enticed to click on it to see your landing page resulting in a conversion.
