What is Re-Marketing?
It is a imperative to reach out to those customers who have visited your Website previously but they have not purchased anything. The aim of Re-Marketing is to entice those visitors to return to the site so that there is another opportunity for you to convert them. According to some researchers, 96-98% of people leave a website without making a purchase and 49% of individuals review a Website at least two to four times before making a purchase.
We a provider of Google Re-Marketing services in London consider Re-Marketing to be a huge opportunity. Let’s say that you have a 5% click through rate and a 20% conversion rate on your site. This means for every 5 people that click through only one is converting. Therefore, targeting the other four again who have indicated clear interest could become profitable for you, with clear and targeted communication.
Is Re-Marketing Intrusive? And how intelligently can it be done?
Very often the same banner ad follows the visitor on different websites. This can generate some annoying reactions. Thus, the secret of success in Re-Marketing lies when it should not become intrusive. Brands should always think of creating something that the customer will benefit from advertising. This can be achieved through revised creative strategy, thereby eliminating redundancy. You should think on lines such as what you’re trying to achieve, what actions you want customers to take and incorporate this into your design strategy. Modern age consumer is intelligent and far savvier than what a consumer used to be five years ago. Thereby, ensure that the ads are intelligently designed providing an experience of an ad that is designed to drive a sale, not just a click. With smart decisions and re-adjustments Re-Marketing can prove to deliver high return on investments
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A Few Tricks to Get You Started
- Up sell your customers - Up selling means simply suggesting a relevant product/service that would be suitable with the purchase that the customer has already made. For example, your customer has purchased a tablet case after purchasing a tablet.
- Incentives to complete checkout - Abandoned shopping carts are a problem for most e-commerce sites, but Re-Marketing can help you by bringing visitors back to complete the checkout process with a special offer—like an additional discount or points.
- Tie in your email marketing campaign - If you create HTML email newsletters with your Google Analytics code embedded for example, you can also create a specific list to cater for users who have viewed your email.
Conclusion
Re-Marketing focuses on visitors who have already visited your site, but they have not made a purchase. In order to increase the chances for a visitor to make a purchase it is important to have relevant, clear and targeted content specific to your visitors preferences along with targeted reviews about your products/services. Digital Marketing is an inter-connected process of acquiring, converting and then making those visitors repeat customers. Re-Marketing is surely one of the best ways to bring back to life the unfinished conversions.
