The revolution called Social Media
Social Media has changed the way we connect with each other and the way we do Business. Social Media websites such as Facebook, Twitter, LinkedIn have given birth to an inter-connected world. Today at almost no cost we can connect with like-minded communities and individuals globally to share ideas and knowledge in real time. People using their Smart phones have further accelerated the sharing and consuming of online information. According to Reuters today around 80% of users in the developed world connect online. Social Media usage is not frivolous anymore instead it has become a part of people’s life style. We provide a range of SMM Service Packages in London to help our clients decide how best to incorporate social in their Branding campaigns.
How it adds value
According to Bloomberg people are spending in the developed world at least 1.2 hours a day on social media websites. These platforms offer people to connect with their friends, family, like-minded individuals and for Global brands it offers the opportunity to engage with their followers sharing the latest product/service updates in a matter of minutes across the Globe.
Endless benefits of Social Media
- Co-creation of products: Companies are crowd sourcing ideas from their fan base/community pages for product/services concepts, design, development and evaluation.
- User Submitted Info: Google maps has been using user information to locate and qualify mapping errors and latest updates on road networks.
- Marketing Communications/ Community Building: The real goal for any Brand is to successfully create loyal communities. Companies such as Apple and Adobe have extremely popular communities. Adobe, for example has close to a million members. Marketing interaction and collaboration of this kind costs close to zero and provides feedback in a matter of minutes.
- Market Research – Social Media makes it a lot easier to track your competition. There are tools in the Market that can help you measure consumer sentiments and you can gauge whether the latest feedback is positive/ negative.
- Lead Generation – Companies are taking the maximum benefit from these low cost Social Media platforms. For example, B-2-B companies have shown intelligent integration via blogs and other online platforms. This is much cheaper and effective compared to telemarketing and expensive advertising.
- Social Commerce - Social Media gives a unique platform for shoppers to showcase their reviews on products/services they have liked/dis-liked, helping other shoppers make informed buying decisions.
- Public and customer relations – Companies are using twitter to officially declare new launches and/or share major news items. In addition, customer queries are answered within minutes providing firms the opportunity to improve their customer service
Conclusion
We a social media marketing Company in London believe that using Using Social media is critical for any Business big or small. It simply cannot be ignored. People are consuming information online, as a result it is not surprising that Organizations are increasing their online budget spends. Measurement matrices and analysis can help you understand the growth of your Business and/or Brand along with customer affinity, loyalty and awareness that are crucial for building a sustained and a successful Business and/or Brand identity.
