We a social media marketing company in London believe that social media is booming, it is growing immensely and gaining enormous prominence. Social Media Marketing has become an integrated part of a Company’s online marketing strategy.
Be it Facebook, Twitter, G+, LinkedIn or any other social media platform the most prominent and noticeable platforms are undoubtedly Facebook and Twitter. Facebook and Twitter (along with the other social media platforms too) are now seen as important mediums to seek good leads and convert these into sales.
You should not approach your customers on Twitter the way you do on Facebook or the other way around. The common belief of digital marketers is that Facebook is better for B2C and Twitter is more suited for B2B Marketing. It is somewhat true, as social media has significantly evolved. Let us look at some of the basic statistics of Facebook and Twitter.
According to Bloomberg (as of March 2014), Facebook had1.28 billion users whereas Twitter had over 500 million users.
Monthly Active Users: Facebook – 1.15 Billion Vs Twitter 220 Million.
Daily Active Users: Facebook – 669 Million Vs Twitter that had more than 100 Million.
Mobile Active Users: Facebook – 819 Million Vs Twitter that had 169 Million.
Based on these numbers, one can easily figure out that Facebook is more popular than Twitter. However, that doesn’t mean that Facebook is better. Both platforms are distinctive as people don’t expect the same kind of benefits from using Twitter as oppose to using Facebook. Social media marketers must be aware of their customers behaviour on these platforms in order to align their Digital Marketing strategy. Let us examine some of the benefits for Facebook and Twitter.
- Use it as an elevator pitch. It is a short overview of your services/products. Define who you are precisely because you have a character limit on Twitter.
- Twitter has an excellent feature called advanced search, it is helpful to find people you are looking for. You can filter and customize your search with ease as per your requirements. Whenever you find a tweet that you can relate to, do not forget to re-tweet it with relevant people as this process will increase your brand awareness.
- Be interactive. Don’t be afraid of being experimental. Try new things, always look for an innovative method to find and connect with your audience. Try to communicate with people looking for the services/products you are promoting. Reply to their tweets but make sure it makes sense! I mean don’t just reply for the sake of visibility. Such visibility is hazardous to your online presence and therefore do not promote links in reply to every tweet. On the contrary it creates a negative brand impression.
- This is a great platform for making contacts, sharing your ideas and experiences. Facebook allows you to share a lot more content compared to Twitter. In addition Facebook’s Business pages can be a great platform to promote your products/services and engage with you customers.
- Getting likes for a Facebook page is not hard. With the new search graph introduced last year, has made this process far easier. You can use banner ads with catchy title and description. Based on your budget, you can boost your posts to reach out to people that you are targeting.
- Referral Marketing can be done to advertise your products/services by playing various casual games with your targeted audience.
Final Words
We a social media marketing service provider in London believe that it is unfair to say that both of these platforms have an upper hand over another. Both have unique features that cannot be replaced by another. The bottom line is that both Facebook and Twitter have incredible potential to reach your target audience resulting in increased brand visibility and awareness.
