Targeted E-mail Marketing

With our customised automation program builder, you can personalize the emails that are part of automated programs with no manual input.

 

The majority of businesses utilising the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a Business is only targeting those who already have an interest in their brand. Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand.

 

Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria. Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel. Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent.

 

A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action.